SEMA 2025 was packed from start to finish — and Diode Dynamics brought some serious heat. Between three major product unveilings and two industry awards, it was their strongest showing yet. Here's a look at what dropped.
New Product Lineups Unveiled
IR Series
The new IR lineup uses Diode Dynamics' patented TIR optics to concentrate infrared output with almost zero visible red bleed. Unlike thin-lens designs that leak visible light across the surface, the solid optical system in the Stage Series IR Pods and Follow Me Light keeps the user unseen and fully effective when IR performance matters.
Dual Color Lighting
The new Dual Color lineup is built for drivers who want real flexibility without complicating their setup. Elite Series and SS3 Fog Lights use SmartSelect programming to switch between white and yellow by toggling the lights a few times — instant adaptability for changing weather or terrain. The lineup also includes new Rock Lights in white/amber or white/red, using the existing three-wire setup that drops into current harnesses with no rewiring required.
SS10 Chase Light
The SS10 Chase Light brings twenty-one chase patterns, three brake patterns, and CHMSL-compliant performance in a slim package built for chase trucks, prerunners, and UTVs. Purpose-built rear visibility with clean control over signaling and brake functions in one compact bar.
Industry Recognition
TORA Award — Stage Series Lightbars
The updated Stage Series Lightbars received the TORA Award at the show. The committee recognized the optical performance, durability, and real-world benefits of the new SmartSelect features.
FLN Professional of the Year
Jordan Mosher, Digital Marketing Manager at Diode Dynamics, was named the 2025 Professional of the Year by the FLN network — recognizing leadership, growth, and contribution to the automotive lighting industry.
Shop Diode Dynamics at Ess K Customs
Want to get your hands on the latest from Diode Dynamics? As an authorized dealer, Ess K Customs carries the full lineup with genuine products and full manufacturer warranty.